Google Places is the first, primary listing for your business on Google. It is a quality local advertisement for your company, that includes all the information about your business operations and descriptions. Also, Google Places listings usually rank really well on “geographic” keyword terms and phrases. Those are going to be search users who will convert on your products and services. Reaching out into your local community is the best way to get business going at the starting level.
Make sure to fill out all forms completely and with the maximum amount of keywords and terms to associate your business with the right results. Don’t spam or duplicate any tags, titles, or descriptions, just keep them related to the subject and on target with your industry.
Google Places requires:
- Company name
- Phone – get a Google business # and forward that to your cell or land line
- Website – important backlink
- Email address for contacting your business
- Select smart categories that match your business and goods
- Add geographic location – helps with local search results!!
- Add pictures
- Add videos
- Put in any extra info possible
Hours and the rest should be filled out appropriately, no real SEO challenges here just make it reasonable and don’t forget to add in the media. That just helps beef up your indexing quantity and push for more rankings weight. You’ll see how the places listing shows to users, it can look really empty and bare. This does not give a show of confidence and quality, so you really want to make sure the listing is jam pack full of solid information and descriptive words for the visitor.
Always include all images and video you can, the added media really helps improve your authority with visitors!
There are sadly a lot of advertisements that are listed on the right side of every companies profile, that’s just part of the game and what can you do. You get the listing completely free, courtesy of Google so make it worth your while. Fill out all of the information and boxes to the maximum. Custom design imagery that can help increase reader interest and connections, the less effort you put in the less you are going to get out of this.
You can also go on Google Places and look up other business listings, this can be a good idea to see what some of your competition is or isn’t doing. Try to set yourself apart from the crowd and add a bit more media or content, or anything you can to get ahead. Every bit counts so take your time and build strong portfolios of SEO work online.